PARTNERING PROCESS


SOHO Diversified Group of Companies actively seeks new brand partners to represent in Cambodia. We are interested in international retail brands with a focus on fashion, footwear, jewelry, watches and accessories. If you represent a brand that can benefit from expansion in Cambodia, SOHO Diversified Group may be the right partner for you.

We specifically encourage brands whose core target are the younger generation and middle class demographics to contact us. A majority of Cambodia's population is made up of young men and women whose spending power is growing year over year. Thus, Cambodia offers an ideal environment to grow your brand in this market segment.

HOW TO GET STARTED


Submit Email

TO GET STARTED ON PARTNERING WITH SOHO DIVERSIFIED GROUP, PLEASE SUBMIT AN EMAIL INTRODUCTION TO US.

Please include the following information:

1. Company and/or Brand Name
2. Contact Person Name, Title and Information
3. Website and/or Brand Portfolio

Please send your email to: info@soho.com.kh and a representative will be in touch with you within 1-2 business days.


Analyze Brand

SOHO DIVERSIFIED GROUP WILL ANALYZE YOUR COMPANY'S BRAND AND ITS BUSINESS MODEL AND HELP TO ASSESS THE BEST OPTIONS TO TAKE.

Some important factors that SOHO Diversified Group will take into account when analyzing your brand are:

1. Good brands make peoples lives easier and better.
2. People are loyal to brands that satisfy their expectations.
3. Customers value the strong performance of a brand.

For additional questions on analyzing your brand, please email us at: info@soho.com.kh.

Opportunities

ONCE SOHO DIVERSIFIED GROUP HAS ANALYZED YOUR COMPANY'S BRAND AND IT'S BUSINESS MODEL, WE WILL HELP YOU SEEK THE BEST OPPORTUNITIES IN CAMBODIA.

Some important factors when identifying opportunities for your company's brand are:

1. Brand product or service offering.
2. Desired timeframe to launch your brand.
3. Target demographics in the Cambodia market.

For more information on how we can identify opportunities for your brand, please email us at: info@soho.com.kh.

Planning

SOHO DIVERSIFIED GROUP WILL HELP YOU PLAN AND IMPLEMENT YOUR BRAND LAUNCH IN CAMBODIA AS A FRANCHISE, JOINT VENTURE OR EXCLUSIVE DISTRIBUTION PARTNER.

Some initial steps that we will take to begin this phase are:

1. Assign a team with unique skills and abilities to your brand.
2. Sufficient capital must be budgeted and allocated for project.
3. Management will communicate and provide timely updates.

To learn more about planning and implementation, please send us an email to: info@soho.com.kh.

Brand Launch

SOHO DIVERSIFIED GROUP WILL ENSURE THAT THE BRAND LAUNCH IN CAMBODIA WILL BE WELL PREPARED AND EXECUTED.

Here are some items on the agenda for the brand launch:

1. Pre-launch public relations through various media channels.
2. Identify and secure brand launch event venue.
3. Planning and promotion for brand launch event.

If you are interested in learning more about launching your brand in Cambodia, please send an email to: info@soho.com.kh.

Marketing

SOHO DIVERSIFIED GROUP IS COMMITTED TO THE SUCCESS OF THE BRAND PARTNERSHIP WITH YOUR COMPANY. CONSISTENT SALES AND MARKETING CAMPAIGNS ARE A NECESSARY AND CRUCIAL FACTOR.

Some of our Sales and Marketing campaigns include:

1. Radio, TV and Print Media advertising.
2. Online and Social Media advertising.
3. Contests and promotions aimed at target demographics.

If you have additional questions on Sales and Marketing, please email us at: info@soho.com.kh.


PARTNERSHIP STRUCTURES

SOHO Diversified Group is excited about the possibility of working with your company on launching your brand in the Cambodia market. Our company offers several different types of brand partnership structures which can be explored. We will mutually evaluate the best option for your organization based on the brand, company structure, long-term goals and growth plans.

SOME POTENTIAL BRAND PARTNERSHIP STRUCTURES WITH SOHO

1. Master, Area or Unit Franchise Agreement.
2. Joint Venture Partnership.
3. Exclusive Distribution Agreement.

To learn more about partnering with SOHO Diversified Group and to have a representative from our company contact you, please submit an email to: info@soho.com.kh.